︎

Jiangyue He

ABOUT THE PROJECT
    Due to the increasing use of electrical and electronic devices, electronic waste has becoming a major concern. People might feel that their individual effort in e-waste recycling won’t make a significant difference in the broader context of waste management and environmental conservation. Especially when it come to small electronics, there is less motivation on properly dispose and recycling them. In addition, the inconveniences of recycling e-waste and lake of education on the importance of proper disposal/recycle are some of obstacle in e-waste disposal/recycle. Finding ways to encourage everyone dedicate in the recycling of e-waste is critical.

WHAT CAN WE DO AS DESIGNER?
  1. provide electronic waste recycling information to broader audience through creating campaign.
  2. aiming to increase the public awareness of the importance of electronic waste recycling through creating campain.
  3. initiate fundraising to help the department of sanitation in their promotion activities.



︎︎︎ Share your thoughs and participate in survey.

︎︎︎ Any feedback? Feel free to send me a note.
Design Solution 
A Series of Campaign that ultilize design psychology and storytelling to successfully raise public awareness and promote e-waste recycling services.
This is the first set of the campaign, posters using agamograhp technique which allows audiences to see different images from different angles. With this technique, these posters showcase the before and after effects of a world that is being polluted, with children holding their aspirations of who they hope to become in the future such as “study whales”, “plant trees”, and “play with monkeys”. These statements with the different environments in the background evoke empathy toward children whose dreams will never come true if the environment is destroyed by e-waste.
These posters will be displayed in big scale, on the street where audiences can be engaged and take time to have fun with the agamograph.
This is the second set of the campaign, a heat-sensitive map that is designed to engage parents and children in a meaningful exploration of e-waste cycling services across New York City. Located in playgrounds, parks, and kindergartens, these interactive maps serve as focal points for both interaction and education. The concept was largely inspired by the concept introduced by Maria Montessori, an Italian physician and educator best known for her philosophy of education.
Heat-sensitive map located in the playground for parents and children interaction.
This is the bottom layer of the map which will be shown after heated.
The last piece of this campaign series is an installation, the Trail of E-waste, created with AI tool Midjourney. This innovative installation, situated in natural settings like forests, offers the public a glimpse into a future overwhelmed by vast quantities of e-waste, conveying the powerful message, “When there is no more ground.” Through this immersive experience, I aim to capture public attention and foster a deep understanding of the grave consequences of e-waste pollution.